Online karaoke promo site for Lipton X-Factor
In mid-October 2012 was launched promo activation "Zaspіvay karaoke". The site participants could record their karaoke video. The Most "vociferous" winners of 9 weeks, were singing on X-Factor stage during a gala concert. During the activation were recorded over 1,000 videos on the site and registered about 10,000 people.
Completed in BIG DIG | Digital Production Agency team